Product Development
We have rich expertise and highlights in organic food and vegan food development. We focus on helping customers customize flavor, and even improve the recipe of food for a healthier experience.
Meet Our Food Experts
Our R&D team consists of 10+ people. Our R&D director has 20 years of industry experience and the rest of our team members are graduates from well-known universities.
Successful Stories
Explore how we help our customers grow their business through product development and innovation!
Achieved 7 Million Sales in 58 Seconds
Project Background
In recent years, similar competing products have emerged in the market, and increased competition has put pressure on 7-Eleven’s cart noodle sales. In order to re-engage customers and increase sales, 7-Eleven plans to launch a new cart noodle product to improve brand competitiveness and bring a more diverse experience to customers.
Customer Needs
7-Eleven wanted to develop a noodle product that could be cooked in less than 60 seconds to ensure that customers could enjoy delicious noodles quickly even during peak hours, thus realizing an overall improvement in service efficiency and customer satisfaction.
How We Solved
To overcome this challenge, our team decided to split a 100-gram noodle cake into two 50-gram smaller cakes. This innovative design significantly reduced the thickness of the noodle cakes, thereby shortening the cooking time and successfully keeping it within 60 seconds. This solution not only met the demand for quick service but also maintained the noodles’ texture and taste.
Challenge We Met
Through numerous experiments, our team found that keeping the cooking time within 60 seconds was a significant challenge. Traditional noodle cakes were too thick, making it difficult to reduce cooking time effectively.
Continual Improvement
To ensure the noodles maintain their excellent quality during delivery, we worked closely with the client team to brainstorm new ideas. By adding egg and alkaline water to the noodle recipe, we ensured that the noodles would retain their perfect texture and taste even after longer delivery times.
Market Response
Upon its launch, the new noodle achieved tremendous success in the market. In just 30 days, sales reached 600,000 to 800,000 packs, making it the best-selling item in 7-11’s ready-to-eat food category.
Outcome
The enhanced noodles performed exceptionally well in market. Within a year, it achieved a remarkable sales figure of $7 million! We are incredibly proud of this exciting achievement made possible through our joint efforts with the client.
Create a Record-Breaking $1.4 Million in Sales in 14 Days with Sam's Club
Challenges
The main challenge for our team was to launch new products in a short time and gain the sales team’s recognition and support for these products.
Project Background and Client Needs
Sam’s Club has always attracted customers with its high-quality membership services and unique products. However, the growing membership has introduced new challenges, such as the need to continuously launch new products to maintain member interest and loyalty. Our project goal is to develop unique new products that cater to the preferences and purchasing needs of the client’s target audience.
Our Solution
We maintained ongoing communication with the client to understand their needs and feedback. For each new product, we collected customer feedback and highlighted key differentiators and features on the packaging to make the products more appealing. Additionally, our team conducted regular market research to understand the latest consumer trends and preferences, allowing us to develop more market-responsive products.
Results
Each new product received high praise from customers upon launch. Our Spicy Noodle Salad even set a record of $1.4 million in sales within two weeks. Through continuous innovation and product optimization, we not only earned the client’s trust but also helped them enhance customer loyalty.